Mr. Zafar Masud shares reflections from his book Seat ‘1C at IBA Karachi — Complete Event Video

IBA Karachi hosted an impactful session featuring Zafar Masud, President & the Bank of Punjab. He shared reflections from his book Seat ‘1C: A Survivor’s Tale of Hope, Resilience, and Renewal’.
Moderated by Dr. S Akbar Zaidi, Executive Director, IBA Karachi, the session explored profound themes of survival, gratitude, and the strength to rebuild after life-altering experiences. Journey reminded the audience that true resilience isn’t about shortcuts—but about walking life’s path with intention and courage.

From embracing life’s fragility to recognizing the goodness in people, the conversation serves as a potent reminder: don’t wait for life’s 30 seconds to be correct—live a fully conscious life purposefully every day. Organized by the School of Business Studies – IBA (SBS), the session inspired attendees to reflect, reconnect, and move forward with renewed life.

Images Source: IBA Official Facebook

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