At Lahore Biennale 03, Zafar Masud (President & CEO – BOP) joined a panel on “Taking the Climate Action Agenda Forward” to discuss the role of businesses in tackling environmental challenges. He emphasized that sustainability is no longer a luxury but a critical need for companies, urging that it be integrated as part of core business strategy rather than treated as CSR.
As part of the Lahore Biennale 03, a panel discussion featuring industry and community leaders explored the path forward under the theme “Taking the Climate Action Agenda Forward.” The session addressed key environmental themes raised during the Lahore Biennale’s Climate Congress. Mr. Zafar Masud, President & CEO of the Bank of Punjab, along with other industry leaders, participated in the discussion.
In his talk, Mr. Masud highlighted that sustainability is now essential for business, stating, “Climate compliance is no longer a luxury; it’s a necessity. We need to pursue it as part of the business, not as CSR.” He shared some of the initiatives underway at the Bank of Punjab, such as converting over 50 branches to solar power. He also stressed that effective climate action requires collective effort, “The climate agenda is so vast and varied that everyone needs to work together.
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