The Importance of Language and Literature in Our Economy

Zafar Masud, Banker and Author, explains how a deep understanding of literature, art, and language fosters critical thinking and empathy, which ultimately drives monetary value and career success.

“What makes the difference in your endeavors in your professional life is the connection with your culture and understanding your people.”

Zafar Masud

This reel is an excerpt from the launch event of my book, Seat 1C at Aitchison College, Lahore, held on September 20, 2025.

Published on Zafar Masud Official YouTube Channel