The article “Cheap currency, costly illusion”, authored by Zafar Masud was published in on July 1, 2026 — Our export problem has never really been about the price of the rupee. It is about the price of electricity, the speed of a refund, the diversity of a product line and the predictability of a policy… Treated as the whole answer, the currency becomes the path of least resistance, letting policymakers defer the hard structural fixes year after year. It is a necessary step but hardly the complete solution.