As part of the Leadership Icons series by FranklinCovey Pakistan, we’re honored to share the Story of Change of Zafar Masud, President & CEO of The Bank of Punjab. Following our conversation earlier this month, we’re inspired by his journey—from surviving the PK8303 crash to transforming the Bank of Punjab—is a powerful testament to resilience, purpose, and bold leadership.
Zafar Masud’s story exemplifies the principles of effective leadership, as outlined in The 7 Habits of Highly Effective People. By living the Habit 2: Begin with the End in Mind he leads with clarity and purpose, redefining what it means to serve, inspire, and build a lasting legacy.
Through his commitment to Habit 4: Think Win-Win, Zafar Masud fosters a culture of collaboration and mutual benefit, driving growth and success for the Bank of Punjab and its stakeholders.
Moreover, his dedication to Habit 7: Sharpen the Saw ensures that he continually renews and improves himself, staying adaptable and innovative in the face of change.
Watch to discover how Zafar Masud’s visionary leadership, guided by these timeless principles, is shaping the future of the Bank of Punjab and paving the way for a lasting legacy.
Watch the Podcast Here: Leadership Icons by Franklin Covey Pakistan Featuring Inspiring Zafar Masud – Jan 2025
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